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Raise it Up! logo

About

A Call to Action

Inspired by the enduring principles embodied in the Star-Spangled Banner, The Smithsonian’s National Museum of American History brings people together to explore who we are, how we got here, and together, how we shape a better future.

We call all Americans to join with us each Flag Day to discover what makes America, America.

Raise It Up! is:

  1. A National moment convened by the Smithsonian, led from the National Mall
  2. A strategic social and participatory experience for digital audiences across the US and world
  3. New art and musical expressions, inspired by our collections, that tie our history to our future
  4. Announcement of new blockbuster exhibition(s)
  5. Star-Studded participation from leaders in American business, government, music, entertainment, arts
  6. Participatory, innovative, and news-worthy

Looking Ahead:

2015 Raise it up! America Innovates

2016 Raise it up! America Participates 

2017 Raise it up! Becoming US

2018 Raise it up! Creating Culture

Every year the Smithsonian’s National Museum of American History will bring people together to Raise It Up! and explore who we are, how we got there, and how together, we shape a more humane future, inspired by the enduring principles embodied in the “Star-Spangled Banner.”